Founded in 2019, Fortunus Media is a boutique content strategy consultancy led by Imelda Wei Ding Lo, a medical and legal content writer and SEO strategist with 6+ years of experience in high-trust sectors.

 

We combine subject-matter expertise with a focus on clarity, trust, and authority — producing content that not only ranks but also builds credibility where it matters most.

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Our work spans legal SEO guides, patient-education materials, regulatory explainers, and compliance-focused thought leadership. We also support SaaS, cybersecurity, and privacy-driven organizations with clarity-driven, compliance-aligned content.

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Beyond client services, we design accredited CPDFormula courses for legal professionals, extending our mission of clarity into professional education.

 

Over the years, Fortunus Media has partnered with organizations across law, healthcare, academia, and content marketing.

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Highlights include:

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• Thomson Reuters (Founder Role): As a legal researcher and writer, Imelda contributes legal commentary and authoritative summaries for the Canadian Encyclopaedic Digest, translating complex legal doctrine into accessible guidance for practitioners.
   

• Excelsior Content (Fortunus Media Project): Fortunus Media provides legal SEO guides and evergreen resources for law firms and legal referral sites, blending keyword strategy with subject-matter accuracy.
   

• American Medical Writers Association (AMWA), Toronto Chapter (Founder Role)—Local Network Chair: Imelda leads programming and engagement for medical writers across the region.
   

• University of Toronto (Founder Role): While employed independently at the University of Toronto, Imelda scripted and produced short-form academic outreach content—including reels and podcast teasers—supporting student engagement and public communication.

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These collaborations reflect our ability to support both established institutions and growing businesses—always with the same focus on clarity, trust, and authority.